Jayant Kripalani began his work career in advertising in Kolkata (then Calcutta) with HTA (now JWT) as a copywriter in 1974.
He retired from advertising as a Creative Director with RK Swamy BBDO in Bombay in 1998. His main interests however lay in films, television and theatre. He has had a varied career in all these disciplines as a producer, director, writer and actor.
Somewhere in the midst of all this he found time to get a degree in English Literature from Jadavpur University, Calcutta. His book New Market Tales was published by PAN Macmillan in 2012. A stage production of the Tales was produced as a part of The Kolkata Literary Meet as a site specific performance to critical and commercial acclaim.
Cantilevered Tales his second book was published early in 2017 and has seen phenomenal sales as hard copies and online as soft copies.
He is working on a book of poems which if he is lucky, should be available at this festival.